Learning at DYPIS
Certificate from Columbia Business School
- Aims to educate and train young aspiring entrepreneurs to become enterprise builders and job creators.
- Prepare and educate the small and family-owned business owners for the next stage of growth.
- Create marketplace development strategies for high potential corporate managers.
Columbia Summer Session in Mumbai, July 2022
- Columbia University is an Ivy League school in the US and is a prestigious school that currently stands as the third most selective college in the United States and is an aspiring University for high school students. The business school is ranked amongst the top 10 in the world!
- We are proud to announce a summer program immersion with this great business school in India. This is a direction towards bringing international faculty from Columbia to India that engage in teaching skills such as critical thinking and lateral thinking to the students.
- The theme of the summer program 2022: Global Entrepreneurship and Innovation
- The objective of the course is to leave students with a skillset enabling them to create a venture on their own. Each student works on the Columbia software and will be given access upon admission confirmation. The final Pitch is made by the students on the last day in front of a panel of judges; parents are welcome to attend.
Venue – D Y Patil International School, Worli
Schedule and Program Details:
July 4 and 5 – 9.30 am to 1 pm
This will include a warm-up for the intense week to follow starting with a pre-module session on Day 1.
July 6 – 11 – 9 am to 5 pm
Intensive sessions (Introduction to CBS programme followed by the 5 modules).
Day1 and 2: 9.30 am to 1 pm
Pre-module session introducing the students to the CBS summer programme. Presentation on case studies of global business models. Discussion on special cultural adaptations in different countries of successful global businesses.
Day 3 to Day 8: 9 am to 5 pm
Conducted by Professor Daniel McQuade from Columbia NY.
Daniel McQuade, Director, Venture for all, Columbia Business School, is a specialist in Branding and Marketing. He is a marketing counsellor for the Columbia-Harlem Small Business Development Centre on marketing and branding to new business entrepreneurs and expanding small business ventures at Columbia Business School.
Method: Lecture followed by interactive group sessions as the students develop their business idea
Program Modules:
- Module 1: Business Opportunity
Introduction to New Venture Creation Process
Characteristics of Successful Entrepreneurs
Opportunity Identification & Evaluation Business Model Development Customer Discovery Process
Product Market Fit - Module 2: Strategy and Viability
Market Attractiveness
Industry & Market Analysis
Competitive Landscape & Strategic Advantage - Module 3: Innovation, Branding, and Digital Marketing Product Development/Minimal Viable Product Marketing & Sales Strategy Branding
Pricing Strategies and Tactics - Module 4: Leadership and Finance Leadership & Team Management
Key Resources & Partnerships
Social Responsibility & Ethics Profit Models Revenues & Costs
Benefits to students:
- Certificate from Columbia Business School
- Letter of recommendation from Director of Columbia Business School
- Exposure to Ivy League Pedagogy
- Skill Development & Preparation for College
- Build an Entrepreneurial mindset
- Creative problem solving
- Decision making
- Project management
